Established in 1996, The Ultimate Balloon & Party Shop is a proudly family-run business based in the heart of Cheltenham, serving the wider Gloucestershire area with passion, creativity, and a whole lot of party spirit!
Our journey began in 1995 when four sisters—Caroline, Sue, Jenny, and Jo—set out to create the perfect Halloween outfits and realised how difficult it was to find what they needed. Inspired by the thriving party scene in the USA and fuelled by a love of fancy dress and celebration, we decided to launch something truly special.
🎉 Fast forward to today, and our shop has become a trusted name for balloon decorations in Cheltenham and professional balloon setups across Gloucestershire. From elegant balloon arches and custom installations to personalised bouquets and themed party props, we specialise in turning ordinary spaces into unforgettable events. Whether it’s an intimate birthday celebration or a large-scale corporate launch, our expert team delivers reliable, stylish, and on-trend balloon designs—with setup and delivery included.
At the heart of our business is Caroline, who runs the company full time, supported by her sisters and our amazing extended team—James and Toni—who feel like family and help make everything we do possible.
With backgrounds in event planning, creative design, and entertainment, we bring a unique combination of skills to help plan, organise, and deliver the perfect party. We are fully trained and educated in professional balloon décor, making us the go-to balloon experts in Cheltenham and beyond.
🎭 Our fancy dress collection remains a huge part of who we are. We stock everything from fun children’s costumes and themed partywear to premium adult hire outfits. Whether you're channeling the roaring '20s, becoming a superhero, or planning a DIY costume with our wide range of accessories, we've got you covered.
We test all our decorations, balloons, and party products within our own big (and growing!) family—hosting themed dinners, birthdays, baby showers, hen parties, weddings, and everything in between. So we don’t just sell party supplies—we live and breathe them!
🎈 Let us help you bring your event to life. From balloon deliveries to full decoration services, we’re here to make every celebration a showstopper. Visit us in-store or give us a call—we love helping you party!